Over the past year, matcha lattes have taken over social media, with ceremonial-grade matcha becoming the drink of choice for many. Since 2023, Japan has faced a growing matcha shortage, made more severe in 2024 and 2025 by rising global demand and the return of tourism. Behind every cup is a story of tradition, patience, and craftsmanship that cannot be rushed. So, what makes ceremonial matcha so special? Let’s find out!
- Benefits
Crafted from the youngest tea leaves, ceremonial matcha is naturally rich in antioxidants for everyday wellness. Rooted in Japanese tea ceremony traditions, each cup encourages you to pause, breathe, and turn your daily drink into a mindful ritual of presence. Ceremonial matcha’s natural L-theanine supports calm focus and sustained energy, helping you stay balanced throughout the day. - Quality
Ceremonial matcha is the highest grade of matcha, valued not only for its young tea leaves but also for the patience and craftsmanship behind its production. After harvest, the leaves are slowly stone-ground into a fine powder to preserve their nutrients and aromatic character. It can take up to 25–30 hours to produce just one kilogram, reflecting a deep dedication to purity and quality. - Taste
Ceremonial matcha is treasured for its smooth, naturally sweet, and umami-rich flavor with minimal bitterness. Each sip reflects a careful balance that feels light, clean, and harmonious. Unlike regular matcha, its balanced profile allows it to be enjoyed purely as usucha or gently paired with milk for a calm and comforting matcha latte experience.
A ceremonial matcha latte is more than a social media trend. It is a cup meant to slow you down and invite a moment of calm. Enjoy a Ceremonial Matcha Latte at HIRŪ an, and let every earthy sip bring balance to your day.