Over the past year, matcha lattes have taken over social media, with ceremonial-grade matcha becoming the drink of choice for many. Since 2023, Japan has faced a growing matcha shortage, made more severe in 2024 and 2025 by rising global demand and the return of...
Exciting news, Panmates! Our store in The Breeze BSD City has transformed into HIRŪ Kitchen and Coffee. Embracing a cozy café vibe and comforting dishes, HIRŪ was inspired by a common phrase among coworkers in Japan—“Ohiru dō?”, which means “How about lunch?”. That...
