Over the past year, matcha lattes have taken over social media, with ceremonial-grade matcha becoming the drink of choice for many. Since 2023, Japan has faced a growing matcha shortage, made more severe in 2024 and 2025 by rising global demand and the return of...
Green, earthy, and packed with health benefits. Matcha and green tea are two beloved beverages that often get mixed up. While they both come from the same plant (Camellia sinensis), their differences go far beyond the cup. From how they’re grown and processed to how...
